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Join us for a deep dive into dismantling the outdated “alpha” myth in leadership and embracing empathy as the true path to effective management. This webinar, hosted by Catherine R Bell with Startup Different co-author David Sinkinson, will explore insights from primatologist Frans de Waal, who argues that real alpha leaders are not those who dominate but those who foster collaboration, build coalitions, and lead with compassion. Discover how empathy in leadership not only boosts team morale but also leads to higher job satisfaction and reduced turnover.
We’ll break down the myths perpetuated by traditional “alpha” models, often seen as harsh and unyielding, and contrast them with the behaviours of successful leaders who prioritize understanding and support within their teams. Learn why the modern workplace thrives under leaders who embody empathy and gain practical tools to apply these principles in your own leadership style.
Join us for an engaging Q&A session on leadership, packed with actionable tips you can start applying immediately.
David Sinkinson is a proven SaaS entrepreneur. David was the Co-Founder and CEO of AppArmor, the bootstrapped public safety software startup he led with his brother, Chris. AppArmor was purchased by Rave Mobile Safety in February of 2022 for $40 Million. Later in 2022, both Rave Mobile Safety and AppArmor were acquired by Motorola Solutions for $560 million.
Now Dave has co-authored Startup Different and co-hosts The Startup Different Podcast to help show entrepreneurs that there’s another, better way to build your business. Startup Different debunks startup myths, tackles some of the toughest challenges and gives founders the tools to build their business. This down-to-earth founder proves that making a successful startup has little to do with unicorns or ten-baggers and instead focuses on a proven, different method for startup success.
Catherine Bell loves to help leaders, relationships, teams, and organizations thrive! She is the CEO and Founder of the Awakened Company. Catherine helps organizations create healthy corporate cultures through executive coaching, team strategy sessions, team facilitation, speaking, and online webinars. She is an award-winning Profit 500 Founder, serial entrepreneur, and best-selling author. Catherine has an MBA from the Smith School of Business at Queen’s University, a sociology degree from Western University, is certified in the Enneagram, and is a yoga instructor. She was a Jarislowsky Co-Fellow at the Haskayne School of Business at the University of Calgary. She teaches at Smith (Queen’s School of Business). Catherine has recently co-founded a mindfulness app, Awakenly, which uses the Enneagram to ground people into presence and transform their realities. You can find more out about the Awakened Company here: www.awakenedcompany.com
Catherine also has two programs with Russ Hudson coming out from SoundsTrue – a Relationships and the Enneagram program in December and a program on Creativity and Enneagram in the Spring. She has a book from Penguin/Random House/Hayhouse coming out in 2025 on the Enneagram and Creativity.