The
Awakened
Project

The
Story

Women are underrepresented as entrepreneurs. In Canada, about 4 in 10 entrepreneurs are women, yet represent over half of the working population (source – Canadian Entrepreneurship Initiative).

Women have lack access to capital to grow their businesses. The World Bank Group’s International Finance Corporation (IFC) estimates that as many as 70% of women-owned small-and-medium enterprises in developing countries are unserved or underserved by financial institutions – resulting in a credit gap of around $285 billion.

Catherine saw this as an opportunity –
provide funding to women entrepreneurs to help start their businesses

Now, how do this?

The Fund

50% of The Awakened Project profits from the sale of The Awakened Project Collection go to a fund to help women launch their businesses in North America. We have partnered with Momentum to manage our fund. Our fund goes towards the Momentum Micro Business Loans program, specifically designated for women within the loans portfolio. To date, we have raised over $60,000 for our Awakened Project Fund and for Shakti combined. We are making a difference in supporting and growing local businesses.

50%

of all

profits from the collection

go to

Female
Entrepreneurs

The
Collection

Unique gemstone jewelry for both Women & Men, designed by Canadian-artist Shakti.


SOPHIEGRACE X THE AWAKENED PROJECT EQUAL PAY SCARF

SophieGrace and the Awakened Project are putting money and power back in the hands of women entrepreneurs. Through our charity partner, Momentum, women are empowered, gain confidence and learn how to run their own business. $50 from the purchase of every scarf is re-invested in microloans so female entrepreneurs can launch and become their own boss!
THE AWAKENED PROJECT

The Awakened Project helps female entrepreneurs. 50% of The Awakened Project profits from the sale of The Awakened Project Collection go to a fund to help women launch their businesses in North America. We have partnered with Momentum to manage our fund. Our fund goes towards the Momentum Micro Business Loans program, specifically designated for women within the loans portfolio.

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