Craig Kielburger

Craig Keilburger

What is Your Higher Purpose?

What is Your Higher Purpose? 1920 1080 Catherine Bell

Purpose. What is your and your organization’s higher purpose?

Craig Kielburger‘s higher purpose is to empower people and he’s up to a lot of good! Craig’s the Co-Founder of Me to We, an innovative social enterprise that provides products that make an impact, empowering people to change the world with their everyday consumer choices. Me to We measures the bottom line by the people empowered and the lives transformed. Check out one of his most recent initiatives. He is definitely awakening the world!

Craig feels that involving his employees directly in the higher purpose of Me to We helps to create a humane company culture.

“I’d say…things like ensuring that we connect the mission and role as clearly as possible to people, and partially how we do that is for example, every two years we do a staff trip, where it doesn’t matter if you are a receptionist, or janitorial staff…everyone has the opportunity to go on a volunteer trip to see the projects and understand how the work they do connects to the projects,” says Kielberger.

How does your organization demonstrate the importance and interconnection of your work?  What is your and your organization’s higher purpose?

Let us know.

(photo credit – Me to We)

sold out

BluEra Business Book Launch Sold Out!

BluEra Business Book Launch Sold Out! 2560 2438 Catherine Bell



The Awakened Company’s business book launch hosted by BluEra this morning is sold out and with a waitlist.  WOWSERS.  Thank you all so much for your tremendous support! We are so excited about and grateful for the great reception that we’ve had for our book.


Here is a quote for your to start your day off from Craig Kielburger of Me to We: “Whether you are in a for profit, social enterprise or not for profit, how are you measuring your impact?”.