Inspiration – Awakened Leaders Vlog

Inspiration – Awakened Leaders Vlog 1920 1080 Catherine Bell

Inspiration with ATB’s Chief Evangelist, Lorne Rubis

Inspiration is the topic of discussion with our current guest on our Awakened Leaders Vlog, Lorne Rubis, ATB Financial’s Chief Evangelist. This part 7 of 12 of our interview with Lorne.

In this interview, Lorne discusses the inspiration that drove him to write The Character Triangle.

About The Character Triangle

The Character Triangle examines and defines the three distinct but interdependent values that, if applied in our daily thoughts and actions, are a ”playbook” for attaining rewards in any type of work and any situation in life. Lorne’s relevant and timely examples of role models in diverse fields of endeavor–thinkers and doers from contemporary life and from his own experience–illustrate the power of the Character Triangle.


About ATB Financial

ATB believes they can transform banking. Reimagine it, making banking work for people. They carry the outrageous belief that banking can change people’s lives for the better. Making their time richer and their aspirations closer.
They do things that other banks wouldn’t do. They are loyal to their customers, are relentlessly inventive and steadfastly geniune in their pursuit of Albertans’ greater good by using banking to CREATE HAPPINESS.
Happiness is their purpose.
Read more here.

About Lorne Rubis

As Chief Evangelist, Lorne Rubis, is responsible for leading change within ATB as the organization sets out to be number one in local markets, become THE place to work and further entrench itself in the hearts of Albertans.

What makes Lorne such a great match for ATB is that he doesn’t fit the mold of a traditional HR person. As a general manager, facilitator, consultant and entrepreneur, Lorne’s diverse career has focused on driving organizational change and performance improvement for public and private companies on a global level.   Lorne received an education degree from the University of Alberta (he even played Golden Bears Football) and started out his career as a teacher. He then completed a Masters of Science in Industrial and Labor Relations from the University of Oregon and went on to hold senior leadership roles in a number of tech companies in the US – and attention, hockey fans – a stint with the Los Angeles Kings.  Most recently, Lorne was the President and CEO of Ryzex, a mobile technology services company based in Washington and the United Kingdom.

His journey has sparked a passion for personal leadership and living life with character. He writes frequently about getting the most out of work and life situations through a focus on Respect, Abundance and Accountability – the three tenants of The Character Triangle, also the title of his book. Lorne loves working with people and is passionate about inspiring ATB associates to be even better.

He is also honored to be on the Advisory Board of The Thrive Center at Fullerton in Pasadena. The mission is to promote the concept and behavior of thriving, especially amongst youth.  Lorne and Kathleen, his wife/partner of 41 years, have three children and one grandchild. They spend their time between Edmonton, Alberta and Mercer Island, Washington.

Learn more about Lorne here.

We welcome your thoughts and feelings to this video. Please leave a reply below.


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Top 3 Tips to Stay Inspired as an Entrepreneur

Top 3 Tips to Stay Inspired as an Entrepreneur 2560 1707 Catherine Bell


Staying inspired running a business can be hard. Entrepreneurship can be just as rewarding as it is challenging.

So, how do I stay inspired? I stay inspired by having a meaningful vision, working with awesome people, leaning on core values, and learning continuously.

Learning keeps me alive. What am I open to? How am I pushing my own developmental envelope? Learning drives business innovation, which ignites my passion and fuels me.

Here are my top three tips to stay inspired on your quest as an entrepreneur:

#1 Challenge the Status Quo

I continually ask myself the question “Why?” and “What is needed most?”. For example, most job descriptions are terrible. They are boring descriptions of companies, success factors, experiences needed, personal characteristics, blah, blah, blah – BORING!

Why does it have to be this way? It doesn’t! At BluEra, an executive search, team transformation and coaching firm I co-founded, we create videos of our clients articulating their corporate cultures and the importance of the role we are hiring for. While we hire a professional videographer, you can do this cheaply and easily with your smart phone. Now, our clients have exciting and unique position descriptions – something that sets them apart. It’s also a heck of a lot more fun to do!

I invite you to iterate on what exists now to solve a business problem.  I work at radiating and modelling a new way of business daily by challenging my own assumptions.

#2 Get outside of your comfort zone

Recently, I took an aerial yoga class at Miraval. I’m a trained yoga instructor, but had never done an aerial yoga class. It was pretty uncomfortable swinging through the air intertwined in a silk rope. And though the class had nothing to do with business, it taught me the importance of being confident, knowing my own boundaries, and trying new things—all skills I can directly apply to my company. Doing new things gives me soul fuel.

If you don’t have a business background and are new to the world of entrepreneurship, for example, consider taking courses that’ll challenge you to think differently, develop new skills, and explore the aspects of business you haven’t yet touched on. While completing my MBA, I leaned into my tax class since it was something I knew I didn’t have enough first-hand experience with. Not only did that course provide me with a business building block, but I now know what questions to ask tax lawyers and accountants.

#3 Create a positive memory for someone in your organization

I try to do this every day. Most people leave organizations because of their bosses, and many rate doing household chores as more enjoyable than spending time with their managers, according to researchers Tom Rath and Jim Harter in Well Being: The Five Essential Elements.

I’ll randomly leave notes on my colleagues’ desks to give them a little inspiration, and applaud them when I catch them doing good work.  Often they respond with a comment of how that note inspired them just a little bit more or was in alignment with what they are working on today. Doing little acts of kindness for suppliers, partners, clients, and team members—like sending flowers, cookies, balloons, jelly beans, or thanking employees for their hard work—shows them your appreciation and makes you happier in return.

These small acts make a big difference – increasing staff engagement and morale, which studies show improve financial results. I call this creating heart wind.

Challenge the status quo, get outside your comfort zone and create positive memories for your team will keep you inspired. For me, these fuel my soul, create heart wind and keep me lightly radiant – all part of my recipe for inspiration as an entrepreneur.

Learn more about becoming a remarkable leader and building remarkable teams, business and communities in my best-selling book, The Awakened Company.

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