We Awaken the Fire in Organizations

We ignite interpersonal and cultural transformation in you and your organization and by working with us, you will have the tools to make you, your team and your organization flourish.

Our Values


We believe that everyone is seeking purpose – a full life with meaning, growth and contribution beyond one’s self. We want to make the world a better place by awakening individuals, relationships, organizations and communities.


The art of play has been lost in individuals and organizations. Bringing playfulness into leadership, relationships and organizations will help solve some of the world’s biggest problems.


We love what we do and want to share it with others – to awaken the fire within you and your organization.

Our Team

We are an experienced and successful team who has been in your shoes. As successful entrepreneurs, we have built our own highly successful companies using our Awakened Company System. Our businesses consistently outperformed our competitors on all metrics. The best part? A fun, high performing workplace filled with joy and passion.

Catherine Bell

Bliss Aime

Russ Hudson

Russ holds a degree in East Asian Studies from Columbia University in New York, from which he graduated Phi Beta Kappa, and is one of the principal scholars and innovative thinkers in the Enneagram world, having taught internationally for the last two decades, including coaching business teams and leaders in business thought.

Joey Jacob

Joey Jacob brings her unique life experience to her work as a personal life and health coach.  She has studied and trained in the Enneagram, a system designed to illuminate patterns of behavior, for 30 years. She has been a student of the Diamond Approach for 19 years, lead by author and spiritual teacher Hameed Ali, also know as AH Almaas.

Amanda Haverluck

Sherilyn Gosse

Sherilyn is the newest addition to The Awakened Company as our Virtual Executive Assistant. During the week, you can find her responding to support emails, engaging with our community and working directly alongside Catherine as her right-hand woman. Sherilyn is an intuitive and creative individual, and she brings her deep thinking and empathetic reasoning to the table. Sherilyn’s experience with social media algorithms and trends makes her a valuable addition to the team. When she’s not working with us, you can find her teaching slow flow yoga at a local studio or expressing her creativity at home. 


We support the following organizations and people.

Manny Osborne-Paradis



Platinum 2022 | Executive of the Year
Issued by Titan Business Awards

Top Ten CEOs Revamping the Future 2022
Issued by Inc Magazine

Top Business Book in Mindfulness 2016
Issued by Women of Influence

Best Selling Author on Amazon 2016
Issued by Amazon

Profit 500 2016 (BluEra)
Issued by Profit Magazine

Top 8 Leadership Books of 2015
Issued by Centre for Executive Leadership

Nautilus Award – Silver Medal Winner for Best Business Book 2015
Issued by Nautilus

Recognized as one of Alberta’s Best Workplaces 2014 (BluEra)
Issued by Venture Magazine

Recognized as a “Fastest Growing Company in Canada” (BluEra)
Issued by Profit Magazine