Catherine Bell: Awakened Companies: Leading with Presence, Purpose, and People

“What most CEOs don't know is that if we focus two-thirds on corporate culture and 1/3 on financial success, that's where the magic is.” - Catherine Bell

Want your company to feel alive, not just profitable? In this episode, Catherine Bell maps a practical path, from waking your own self-awareness to reshaping relationships and team systems, so creativity and culture drive performance. Tune in for Enneagram-based tools, silence practices, and leadership moves that turn vision into collective action.

In this episode, Bob Campana and Catherine Bell discuss:

Alive/awakened organizations
Three rings: awaken self, relationships, teams
Enneagram for leadership and team diversity
Creativity: silence, stillness, and collective process
Culture vs. finance — the two-thirds culture rule

Key Takeaways:

Prioritize culture alongside finance to unlock sustainable performance and lasting organizational resilience.
Begin leadership transformation by cultivating self-awareness, crafting a personal strategic vision, and practicing steady presence; these practices enable leaders to model values, inspire teams, and create psychological safety for sustained creativity.
Use the Enneagram as a strategic tool to diversify team thinking, surface blind spots, and design complementary roles that accelerate collective innovation rapidly at scale.
Silence and stillness unlock creative insights you cannot artificially create.
Design leadership systems that invite participation, distribute control, and convert individual sparks into predictable, collective outcomes—driving measurable growth.