Build an
effective & efficient
organization centred
around YOUR people

What We Do

We use a proprietary, proven system to assess the health of your organization (individual, relationships, team and company) and work closely with you and your team to create a plan to improve and sustain performance.

Our team is committed to helping you create a company that thrives and is an inspiration to work in.

Our process is based on the revolutionary business model from the best-selling and award-winning book, The Awakened Company. Our programs are energized by proven business practices of outstanding corporate leaders and leading business researchers, and infused with perennial insights from the world’s wisdom traditions.

Why Our Process Makes Sense




People rank







are insidious and from what I have seen there is an




An Awakened Company is…


Energizing is drive, vision, direction, energy initiating, goal focus, and assertive.


Sustaining is structure, flow, holding to standards, being organized, care, connectedness, values, accountability, responsibility, and having a support system.


Regenerating is looking at the bigger picture, creating space, allowing time for creative process, and engaging in introspection.

Measurable Results

We are an experienced and successful team who has been in your shoes. As successful entrepreneurs, we have built our own highly successful companies using the Awakened Company System.  Our businesses consistently outperformed our competitors on all metrics. The best part? A fun, high performing workplace filled with joy and passion.

Employee Engagement

Increased employee engagement – beyond engagement, with our system your team will be passionate about their work, with results that follow.


Clearer communication and flow of information. We will teach your team tools to help in having successful difficult conversations, improved individual and team interactions.


Improved 1:1 relationships. With our system, we will help your team develop stronger and healthier individual relationships, making the work place more efficient and effective.


Improved team performance. We will help your team identify and its strengths and work ons, along with measuring how well your team performs. Together, we will help your team perform better.

Financial Results

Improved financial results. With the proper emphasis on corporate culture and financial metrics, hiring and retaining the best people who are passionate about your common vision, we will help you set the right environment for outstanding results.


Catherine and her team have been working with BluEarth since our inception and have taken a thorough approach to understand our people, team dynamic, company values and our goals.  With Catherine’s help, the constant and critical focus on developing a strong culture, and maintaining it as we increase in size, has been a key part of our success.

Grant Arnold - President & CEO - BluEarth Renewables

Catherine’s approach is entrepreneurial; but grounded in research and processes that are based on her own established best practices.  Catherine is focused on doing it right; with a emphasize on being a terrific partner. She is hardworking and always thinking about a different way of doing things.

Brian Boulanger - President - ARC Financial

Catherine Bell is a courageous and groundbreaking leader. The Awakened Company challenges organizations to advance their culture and purpose in ways that brings more value to all stakeholders . She’s a positive force and champion of organizations becoming more alive!

Lorne Rubis - Chief Evangelist - ATB Financial

We highly recommend Catherine Bell as a facilitator for your next team building event particularly if you appreciate an authentic and unique approach to team development.

Thank you Catherine for your refreshing, inspiring and thoughtful approach to team development. It is always difficult to commit to a day away from the office, but it was time well spent.  The learnings from our session with you have resulted in more purposeful and richer interactions with each other.

Karen Macdonald - COO - Viewpoint Group
Catherine Bell and The Awakened Company have been an invaluable resource and support to helping our team grow, mature, gel and deal with very challenging issues that are not uncommon with high energy teams that have great opportunities in front of them.  Catherine has given our team very good tools to help us continue to focus on our vision, make it real and more importantly live it day-to-day.  Catherine will continue to be an invaluable resource and strategic partner in our continued growth and success.  Thanks Catherine!
Kim Moody FCA, TEP - Director, Canadian Tax Advisory, Moodys Gartner Tax Law

Amazing lunch and learn with the glorious Cath Bell from the Awakened Company! Thank you Cath for working with our team to explore awake/ asleep practices. Mindfulness at work is important for all of us at CanLearn. I recommend diving in, we were so glad that we did!

Krista Poole - CEO - CanLearn Society

As a small group facilitator at the New Mexico Leaders in Mindfulness Conference 2016, Catherine broke the mold. Participants walked away truly understanding the importance of awakened relationships across all aspects of their lives, but particularly the difference they can make at the workplace. With lightness, scientific evidence and a true sense of community, she was one of the Conference favorites.

Sidni Lamb - Social Transformation Agent, Mindfulness-based Trainer

Catherine and her team facilitated a meaningful integration of a new recruit into our BluEarth team. Using a variety of tools, they helped us understand our entire team better, including how to capitalize on our individual strengths and characteristics. Our team is definitely stronger, thanks to Catherine’s efforts.

Sheri Wise - Vice President, Controller - BluEarth Renewables

Thank you for your captivating presentations and exercises. The CEOs really enjoyed your fresh ideas and I know all will now strive to create more awakened companies.

Lorraine Moore - Chair - MacKay CEO Forums

Catherine was the keynote speaker at a social innovation event that REAP hosted. Her presentation combined traditional and modern techniques to surprise and delight our guests, challenging us all to awaken to our full potential as individuals, members of teams, and leaders of organizations. Catherine’s commitment to practice what she preaches is both inspiring and insightful as she leads the movement toward a new economic model. Her book should be required reading for every business leader and, when accompanied by a presentation to your team, is sure to create results!

Stephanie Jackman - President & Founder, REAP Business Association

As a leader and facilitator, she was both fluid and focused, fierce and nurturing, spending time where the team needed to go deeper and going far beyond the established agenda for the day to make sure we were all aligned in the same direction. Catherine is a gem and a true professional. Visionary, strong, and grounded. I had the privilege of learning from Catherine at an all day team building session with a diverse team of leaders. What impressed me first: her total commitment to the work that needed to be done for the team to understand each other and to know ourselves better to improve our performance. She set a powerful context to open difficult conversations quickly.

Karen Pery - Partner, Into the Fire Leadership

Our Program

Developed from best-selling and award-winning book, The Awakened Company, our program is comprised of 6 Key Areas that follow our proven Awakened Company System.

We are a committed team who will work closely with you to develop a program that makes sense for your organization and guide you through our proven system to make better leaders, better teams and better organizations.

Our System

Step 1:

We meet with you to discuss the challenges your organization is facing and work with you to conduct our Organizational Health Assessment. We will sit down with you to go through the results and discuss areas of strength and potential areas for improvement for us to focus on. Based on this, we will recommend: (a) a Keynote address, followed by a workshop (which we call a Playshop) or (b) an Awakened Strategy (with soul) Tune Up or Reset session followed by (a).

Step 2:

Working closely with you, we will design and deliver our Keynote, Playshop and Strategy (with soul) Session to you, based on our Awakened Company System:

  • Outcomes of the Strategy (with soul) Session: greater clarity on the purpose and direction of your organization and by-in from your team.
  • Outcomes of the Keynote and Playshop: a Team Development & Individual Relationship Plan with specific, trackable behaviours.

Step 3:

After a period of time (6 months-1 year), we will conduct our Organization Health Assessment again to measure improvements in your: company’s and team’s performance, individual relationships and individual development & performance.

Step 4:

After seeing measurable improvement to the company, team and individual, we work with you to develop ongoing team and individual programs for continued growth and improvement.

We Work With You

6 Key Areas of Our Program

Our Program is energized by proven business practices of outstanding corporate leaders and leading business researchers, and infused with perennial insights from the world’s wisdom traditions.  We will work with you to develop a bespoke program to meet you and your team’s needs.


Catherine shows leaders how to use their heads, hearts, and hands to awaken a new and better way of working together. While the recommendations are counter-intuitive, the results are both practical and deeply impactful. Audiences will leave with the ability to act on three important aspects of their experience and maximize their potential. The result will be industry-leading productivity, innovation, collaboration, communication, and job satisfaction. Customized to clients’ needs, Catherine’s presentations are high impact, content rich conference experiences and keynote speeches.

3-Day Playshops

Our Playshops are deeply impactful, real, and joyous, leaving individuals, relationships, and teams with key actionable takeaways.

Our three-day Playshops focus on the following key attributes of an Awakened Company:

  1. Leadership Awakening – self-awareness and self-development.
  2. Awakening Relationships – improving one:one relationships within organizations. Individual Relationship Plans will be created with actionable behaviours that can be tracked over time.
  3. Awakening Team and Organizations – assessing level of health in the organization and creating team development plan with actionable behaviours that can be tracked over time.

Personal & Leadership Development Using the Enneagram

Are you interested in being the best you can be? In leadership development? In personal development? The Enneagram is one of the most powerful development tools of personal and leadership transformation. The Enneagram is a tool that helps awaken us to what is real, to our gifts and work ons. It helps us to become more present and react less from our default. Catherine has over 20 years of experience using the Enneagram with profoundly successful results. She is trained and certified in using and teaching the Enneagram. We offer courses and consulting on the Enneagram.

Year-Long Programs

Comprehensive, intensive playshops and coaching support to transform leadership, culture and organizations. In this program, we use these tools from the Awakened Company System to help you build better leaders, teams and organizations:

  • Awakened Assessment Tool – to determine the overall health of your organization. Assessments will be done at the beginning, middle and end of the program to track and benchmark improvement
  • Strategy (with soul) Session
  • Keynote presentation
  • Playshops – these will be conducted at the beginning of the program and at intervals throughout the year depending upon your needs
  • Coaching – one:one and team coaching in support of your personal, relationship and organizational awakening
  • Team Development Plans
  • Individual Relationships Plans
  • Personal Development Plans

Our Awakened Company System has resulted in higher employee engagement, strong corporate culture, more aware leaders and teams, and improved and sustained results.

Go Further


Our coaches have exceptional business and life experience. Combined with The Awakened Company System, they will provide leadership coaching to transform your leadership, culture and organization. Our coaches work one:one and with teams to help build Awakened Companies that perform better and more sustainably. We work with you to develop the right coaching program for you and your team.


Whether you think you are on the right track or in need of a tune-up, we work with you and your leadership team to review and improve your strategic plan. Working with concepts from The Awakened Company and our hands-on, proven experience in strategic planning, we will work with you and your team to build  a strong and successful strategy that is sustainable and awakened. Outcomes of the Strategy Session: greater clarity on the purpose and direction of your organization and by-in from your team.

Interested in bringing the

Awakened Company to your team?

Not Sure?

Try the Awakened Assessment Tool

Read our Case Studies for more…

Turtle Bay
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Are you a bosshole? Most people rate time with their bosses as the worst time of their day. Consider what that means: interacting with their manager is less enjoyable than waking up to an early alarm, dealing with a rush-hour commute, or taking out the trash. Depending on your own personal experience, you may find…

unlimited vacation
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Unlimited Vacation Article originally appeared in Women of Influence by Catherine Bell Catherine Bell is the founder of BluEra, an executive search and team transformation company—that has successfully implemented its own unlimited vacation policy. She’s also the best-selling and award-winning author of The Awakened Company, a thought-provoking read that explores how treating businesses as communities can transform them…

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Why You Shouldn’t Focus on Maximizing Shareholder Value

Focus – where to put it as a leader. Article originally appeared in Women of Influence by Catherine Bell Catherine Bell is the founder of BluEra, an executive search and team transformation company. She’s also the best-selling and award-winning author of The Awakened Company, a thought-provoking read that explores how treating businesses as communities can transform them for the better. …

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Top 3 Tips to Stay Inspired as an Entrepreneur

  Staying inspired running a business can be hard. Entrepreneurship can be just as rewarding as it is challenging. So, how do I stay inspired? I stay inspired by having a meaningful vision, working with awesome people, leaning on core values, and learning continuously. Learning keeps me alive. What am I open to? How am I pushing my…

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Many lessons on awakening were discussed at our emergent, presence-based pop-up book signing event at Indigo in downtown Calgary. The Awakened Company is a model for creating a positive ripple in the world. It represents a new model of business that serves people.  Thanks again to Matrix Solutions CEO, Rob Pockar and BluEarth Renewables Founder, Kent Brown for truly creating…

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        Lessons on awakening were abound at The Awakened Company‘s recent pop-up book signing and interactive discussion at Calgary’s downtown Indigo bookstore. BluEarth Founder, Kent Brown and Matrix CEO, Rob Pockar led a discussion of their first-hand, entrepreneurial experience in building and leading awakening companies. Kent started off with lessons learned from BluEarth.…

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We Are Disengaged at Work How can we be better at engaging the human spirit in organizations? Thirteen percent of employees worldwide are engaged at work, according to Gallup’s new 142-country study on the State of the Global Workplace. We are losing valuable moments of time.  As leaders, do we not have a moral obligation to improve…

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