Kent started off with lessons learned from BluEarth. He described his business as awakening vs. awakened – a process and continuous approach that results in a better company compared to “business as usual”. BluEarth grew from nothing to over $1 billion in value in less than five years.
Using a Triple Bottom Line approach to business, Kent’s focus has been to create a great environment and hold an aspiration that’s greater than profitability. Focus on values, culture and people, and the result will be a more profitable company.
BluEarth uses many of the practices described and advocated by author Catherine Bell in The Awakened Company. In this short video, Kent describes why BluEarth has been successful. The proof these practices work? In less than five years, BluEarth accomplished the following:
- Profit – not in spite of trying to be more awakened, it is because of this. BluEarth met or exceeded all of its financial targets.
- People – engaged, happy, results driven, caring, no unintended turnover.
- Planet – being a renewables focused company is not enough – BluEarth’s team is driven to look for ways to have less impact on the planet.
Rob added to this with his experiences from Matrix, which from 1993 to today grew from 4 people to a team of 600 throughout Canada. Matrix’s underlying reason for being has always been to create a great environment for its people. To have an aspiration that is greater than simply a sole focus on profitability. The result of this aspiration? Happier and more engaged people, more meaningful work and, yes, a more successful organization. This short video discusses how.
With these first-hand, in-the-trenches accounts of Awakened Company practices in action, Rob and Kent were able to demonstrate that awakening companies make better companies.
Catherine espouses in her book and in her life how doing the smallest thing can make the biggest difference. What can you do to start?
You can start your journey of awakening today by reading our book, The Awakened Company.