Build a great organization
that will outperform your competitors
and Change the World

Who We Are

We are an experienced and successful team who has been in your shoes. As successful entrepreneurs, we have built our own highly successful companies using the Awakened Company System. Our businesses consistently outperformed our competitors on all metrics. The best part? A fun, high performing workplace filled with joy and passion.

What We Do

We use a proprietary, proven system to assess the health of your organization (individual, relationships, team and company) and work closely with you and your team to create a plan to improve and sustain performance.

Our team is committed to helping you create a company that thrives and is an inspiration to work in.

Our process is based on the revolutionary business model from the best-selling and award-winning book, The Awakened Company. Our programs are energized by proven business practices of outstanding corporate leaders and leading business researchers, and infused with perennial insights from the world’s wisdom traditions.

Measurable Results

Corporate Culture

Improved corporate culture. We will help you be deliberate in the creation, change or reinforcement of your culture, how to measure the health and improve your culture to create and sustain competitive advantage.


Increased employee retention. Higher engagement and a strong corporate culture will not only improve retention, it will help you attract the best people for your organization.

Financial Results

Improved financial results – best in class results. With the proper emphasis on corporate culture and financial metrics, hiring and retaining the best people who are passionate about your common vision, we will help you set the right environment for outstanding results.


Improved communication within the company. We will help your team engage in courageous discussions, improve 1:1 relationships and team performance, making your organization high performing and joyous to work for.

Read our Case Studies for more…

Turtle Bay
Awakening Turtle Bay – 3 Key Lessons on Transforming Culture 1433 870 Catherine Bell

Awakening Turtle Bay – 3 Key Lessons on Transforming Culture

Turtle Bay Resort is located on Oahu’s fabled North Shore and is focused on creating experiences for people that are worth being created into stories. The Resort has never ending health and wellness activities from kayaking with sea turtles to surfing to canoe surfing, shorkeling in the bay, hiking on some awesome trails, mountain biking,…

Are You a Bosshole? Start Cultivating Awakened Relationships 650 360 Catherine Bell

Are You a Bosshole? Start Cultivating Awakened Relationships

Are you a bosshole? Most people rate time with their bosses as the worst time of their day. Consider what that means: interacting with their manager is less enjoyable than waking up to an early alarm, dealing with a rush-hour commute, or taking out the trash. Depending on your own personal experience, you may find…

unlimited vacation
Should Your Company Have An Unlimited Vacation Policy? 2000 1351 Catherine Bell

Should Your Company Have An Unlimited Vacation Policy?

Unlimited Vacation Article originally appeared in Women of Influence by Catherine Bell Catherine Bell is the founder of BluEra, an executive search and team transformation company—that has successfully implemented its own unlimited vacation policy. She’s also the best-selling and award-winning author of The Awakened Company, a thought-provoking read that explores how treating businesses as communities can transform them…

Why You Shouldn’t Focus on Maximizing Shareholder Value 2400 2112 Catherine Bell

Why You Shouldn’t Focus on Maximizing Shareholder Value

Focus – where to put it as a leader. Article originally appeared in Women of Influence by Catherine Bell Catherine Bell is the founder of BluEra, an executive search and team transformation company. She’s also the best-selling and award-winning author of The Awakened Company, a thought-provoking read that explores how treating businesses as communities can transform them for the better. …

Top 3 Tips to Stay Inspired as an Entrepreneur 2560 1707 Catherine Bell

Top 3 Tips to Stay Inspired as an Entrepreneur

  Staying inspired running a business can be hard. Entrepreneurship can be just as rewarding as it is challenging. So, how do I stay inspired? I stay inspired by having a meaningful vision, working with awesome people, leaning on core values, and learning continuously. Learning keeps me alive. What am I open to? How am I pushing my…

Lessons on Awakening for Business 2560 1686 Catherine Bell

Lessons on Awakening for Business

Many lessons on awakening were discussed at our emergent, presence-based pop-up book signing event at Indigo in downtown Calgary. The Awakened Company is a model for creating a positive ripple in the world. It represents a new model of business that serves people.  Thanks again to Matrix Solutions CEO, Rob Pockar and BluEarth Renewables Founder, Kent Brown for truly creating…

Lessons on Awakening from Entrepreneurs 800 800 Catherine Bell

Lessons on Awakening from Entrepreneurs

        Lessons on awakening were abound at The Awakened Company‘s recent pop-up book signing and interactive discussion at Calgary’s downtown Indigo bookstore. BluEarth Founder, Kent Brown and Matrix CEO, Rob Pockar led a discussion of their first-hand, entrepreneurial experience in building and leading awakening companies. Kent started off with lessons learned from BluEarth.…

Engaging the Human Spirit 2500 1668 Catherine Bell

Engaging the Human Spirit

We Are Disengaged at Work How can we be better at engaging the human spirit in organizations? Thirteen percent of employees worldwide are engaged at work, according to Gallup’s new 142-country study on the State of the Global Workplace. We are losing valuable moments of time.  As leaders, do we not have a moral obligation to improve…

Our System

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Success Stories


Catherine and her team have been working with BluEarth since our inception and have taken a thorough approach to understand our people, team dynamic, company values and our goals.  With Catherine’s help, the constant and critical focus on developing a strong culture, and maintaining it as we increase in size, has been a key part of our success.

Grant Arnold - President & CEO - BluEarth Renewables

Catherine’s approach is entrepreneurial; but grounded in research and processes that are based on her own established best practices.  Catherine is focused on doing it right; with a emphasize on being a terrific partner. She is hardworking and always thinking about a different way of doing things.

Brian Boulanger - President - ARC Financial

Catherine Bell is a courageous and groundbreaking leader. The Awakened Company challenges organizations to advance their culture and purpose in ways that brings more value to all stakeholders . She’s a positive force and champion of organizations becoming more alive!

Lorne Rubis - Chief Evangelist - ATB Financial

We highly recommend Catherine Bell as a facilitator for your next team building event particularly if you appreciate an authentic and unique approach to team development.

Thank you Catherine for your refreshing, inspiring and thoughtful approach to team development. It is always difficult to commit to a day away from the office, but it was time well spent.  The learnings from our session with you have resulted in more purposeful and richer interactions with each other.

Karen Macdonald - COO - Viewpoint Group
Catherine Bell and The Awakened Company have been an invaluable resource and support to helping our team grow, mature, gel and deal with very challenging issues that are not uncommon with high energy teams that have great opportunities in front of them.  Catherine has given our team very good tools to help us continue to focus on our vision, make it real and more importantly live it day-to-day.  Catherine will continue to be an invaluable resource and strategic partner in our continued growth and success.  Thanks Catherine!
Kim Moody FCA, TEP - Director, Canadian Tax Advisory, Moodys Gartner Tax Law

Amazing lunch and learn with the glorious Cath Bell from the Awakened Company! Thank you Cath for working with our team to explore awake/ asleep practices. Mindfulness at work is important for all of us at CanLearn. I recommend diving in, we were so glad that we did!

Krista Poole - CEO - CanLearn Society

As a small group facilitator at the New Mexico Leaders in Mindfulness Conference 2016, Catherine broke the mold. Participants walked away truly understanding the importance of awakened relationships across all aspects of their lives, but particularly the difference they can make at the workplace. With lightness, scientific evidence and a true sense of community, she was one of the Conference favorites.

Sidni Lamb - Social Transformation Agent, Mindfulness-based Trainer

Catherine and her team facilitated a meaningful integration of a new recruit into our BluEarth team. Using a variety of tools, they helped us understand our entire team better, including how to capitalize on our individual strengths and characteristics. Our team is definitely stronger, thanks to Catherine’s efforts.

Sheri Wise - Vice President, Controller - BluEarth Renewables

Thank you for your captivating presentations and exercises. The CEOs really enjoyed your fresh ideas and I know all will now strive to create more awakened companies.

Lorraine Moore - Chair - MacKay CEO Forums

Catherine was the keynote speaker at a social innovation event that REAP hosted. Her presentation combined traditional and modern techniques to surprise and delight our guests, challenging us all to awaken to our full potential as individuals, members of teams, and leaders of organizations. Catherine’s commitment to practice what she preaches is both inspiring and insightful as she leads the movement toward a new economic model. Her book should be required reading for every business leader and, when accompanied by a presentation to your team, is sure to create results!

Stephanie Jackman - President & Founder, REAP Business Association

As a leader and facilitator, she was both fluid and focused, fierce and nurturing, spending time where the team needed to go deeper and going far beyond the established agenda for the day to make sure we were all aligned in the same direction. Catherine is a gem and a true professional. Visionary, strong, and grounded. I had the privilege of learning from Catherine at an all day team building session with a diverse team of leaders. What impressed me first: her total commitment to the work that needed to be done for the team to understand each other and to know ourselves better to improve our performance. She set a powerful context to open difficult conversations quickly.

Karen Pery - Partner, Into the Fire Leadership
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